I remember when I first saw this commercial online I felt my eyes fill with tears that became tears of awe for how incredible this single commercial made me feel. This is a German commercial for a grocery store called EDEKA that starts off with an old man that is alone for the holidays once again as all of his sons and daughters inform him that they cannot make it home. Years pass and he is yet again alone for the next years on every christmas. It then skips to showing his sons and daughters getting the awful message that their dad had passed away and they all came together to go to his funeral. Once they arrive and enter the house they are surprised to see the table filled with candles and suddenly their father comes out of the kitchen saying “ how else could I have brought you guys together.”

This is a prime example of a commercial that hits our emotions or, in other words, uses pathos. I will be honest and say that even now that I watched it over it made me tear up a bit even though I had seen the commercial plenty of times before. This commercial evokes a lot of emotion by various things, beginning with how lonely the father looks looking out the window to see wonderful families coming together and how years go by all alone eating on off of a table that is able to sit 10+. Another thing is how dark the environment looks around him with little to no sun or light embracing a sense of darkness and loneliness. The background music also hits the audiences emotions just as the song “Arms of an Angel” does in sad puppy commercials. Overall I believe this commercial takes us through an amazing rollercoaster of emotions feeling sadness for the lonely father that only wants to gather his children. And at the very end so much happiness that he is indeed alive and only did everything to gather his family and have company for a change. I think EDEKA really brought their message through in this commercial and brought plenty of emotions to me and to the rest of the audience.

Comparing this ad to something like a Carls Jr sex ads (My least favorite ads) these commercials don’t inflict anything in me at all, they objectify women and it doesn’t inflict any kind of emotion to buy the product at all. EDEKA was able to grab the emotions of the audience and really make their brand stand out in a positive light unlike Carls Jr.

For years, advertising has not only promoted brands and products, but it has also encouraged stereotyping that has had an impact in the way we view certain people. Each culture and race has a stereotype they are known for, whether it is good or bad, in the end these stereotypes end up generalizing people. Advertising has created a society that overlooks a person for who they are and defines someone by the way they appear.

In the soap advertisement above it shows an African American child being cleaned with soap turning him white. This was a racially inappropriate way of stereotyping that could impact African Americans. This could potentially make people believe that they are dirty human beings. Young children still developing can have the wrong idea when exposed to these ads. An article states that “by watching members of their own and other races perform activities, children learn what is expected of them (or not) and what they can and cannot expect from others.” As these kids grow older and develop, they grow into believing stereotypes that are shown on advertisements and possibly go on to offend people. These advertisements are not just a thing of the past, but also something that happens even today.

This is a more recent advertisement stereotyping women as maids for a Mr. Clean ad. Women especially are constantly presented as weak and as servants of the house which negatively impacts them. A research states that “exposure to stereotypical images leads to the reinforcement of gender role stereotypes for both males and females.” Advertisers have ethical responsibility to break away from stereotyping to not offend anyone or build upon these stereotypes that generalize genders, cultures and races. Airing these ads only causes reinforcement of these stereotypes, no matter if they are positive or negative generalizing should be avoided to help stop these false assumptions.

Oreo has always captured my attention with their advertisements… why? Because it has a lot of what I like to see, it has simplicity, where not everything on the page is stuffed, and it has a hint of humor.

Oreo really invented it’s own way of eating a cookie, one of the advertisements I remember the most as a child that represents that is an advertisement in spanish where a kid teaches his father how to eat an oreo “la abres, la pruebas, la mojas y te la comes” Continue reading →

While waiting for the bus I saw this Advertisement pertaining to marijuana for pregnancy and I honestly liked it. I like the way the letters inside the figure of the pregnant women pop with the green and yellow. I feel like that really emphasises what the Advertisement

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